Reformation, a digital and sustainable fashion business, has appointed Kelly Rew-Porter as Chief People Officer. Hanold Associates’ Jordan Blackmon, Jason Hanold, Lisa Butkus and Meg Magurany led the search for this role based in the greater Los Angeles area.
Kelly Rew-Porter previously served as Senior Vice President, Head of Global Human Resources at Theory. Joining Reformation as the Chief People Officer, Kelly will report to CEO Hali Borenstein and serve as a business advisor on all aspects of people and culture. Kelly will lead the company’s experienced People team while driving the evolution of the overall People function, upgrading tools, systems and processes to shape a function that can support the company’s current and future growth.
Reformation offers a range of sustainable fast fashion, from dresses to outerwear and shoes, and prides itself on fast product cycles and direct to consumer, digitally enabled practices. The products made by Reformation are 100% water, waste and carbon neutral, and will be climate positive by 2025. Reformation has 22 locations throughout the US, as well as locations in Toronto and London with ~500 employees around the globe. In 2019, the company was acquired by Permira, a global private equity firm. This investment will allow the company to expand its brand awareness and physical operations in the US and beyond.
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