Beautycounter Appoints Board Director from Search by Hanold Associates


CHICAGO (Jan. 19, 2020) ― Beautycounter, a mission-driven American cosmetics company focused on safe and healthy beauty products, has appointed Dasha Smith of the National Football League as its newest Board Director. Hanold Associates’ Jason Hanold led the search.

Smith is the fifth woman to join Beautycounter’s nine-member Board and serves as the Executive Vice President, Chief Administrative Officer for the NFL. Formerly, she served as the Executive Vice President, Global Chief Human Resources Officer for Sony Music Entertainment and prior to that held leadership roles at GCM Grosvenor and Time Inc. A modern leader, Smith is known for engaging and growing top talent and creating high performing, dynamic and diverse leadership teams.

“Dasha was our successful candidate in the search that we led for the National Football League, and we know how she influences, leads and profoundly and positively impacts talented and demanding executives, from CEOs to club owners and fellow Board members,” said Jason Hanold, CEO and Managing Partner at Hanold Associates. “Her expertise in business operations, organizational change, workplace culture, diversity, compensation and talent strategies will make her a very strong asset to this rapidly growing company, and a key thought partner to founder and CEO Gregg Renfrew.”

Beautycounter was founded by Gregg Renfrew after she learned people were being exposed to harmful chemicals through personal care items. All of Beautycounter’s products are 100% safe, containing none of the ingredients on the company’s “Never List” of more than 1,800 chemicals. Starting off with a small range of products, Beautycounter now offers lines of skin care, make up, bath and body, gifts and men’s products. Most of the company’s sales come through more than 50,000 consultants but the company also operates four retail stores and an ecommerce platform.

Beautycounter’s passion for safer products is apparent through its lobbying in Washington, D.C. with hopes of inspiring legislation to increase regulation, making the entire beauty and personal care industries safer. This effort culminated in 2019 with Congress’ first vote on cosmetics reform in more than 80 years. The company goes beyond making safer products in many ways and has also taken strides in sustainability and responsible sourcing.

About Hanold Associates

Hanold Associates HR & Diversity Executive Search is a retained boutique executive search firm focused on HR and Diversity & Inclusion Officers and Board Directors. Our client list is diverse across industries, geographies and business scenarios, and culture is at the core of everything we do. Our clients include Abercrombie & Fitch, Allstate, American Airlines, Apollo, Big Ten Conference, Biogen, Blackstone, Carnival Corp., ClubCorp, Dick’s Sporting Goods, Domino’s Pizza, eBay, Electronic Arts, Federal Reserve Bank of New York, Fiat-Chrysler, Ford Motor Company, Fossil, Gucci, Kellogg, Kohler, L Catterton, Live Nation Entertainment, Major League Baseball, McDonald’s, Moderna, National Football League, The New York Times, Nike, Northwestern University, Patagonia, REI, Robert F. Kennedy Human Rights, SC Johnson, Tom Brady’s TB12, TPG, Under Armour, Vail Resorts, Wikimedia and Zoom, among others.