TB12, Founded by Tom Brady and Alex Guerrero, partners with Hanold Associates for Board of Director Searches


TB12, founded by Tom Brady and Alex Guerrero, is partnering with Hanold Associates Executive Search in their search for two new Board of Directors. Jason Hanold and Tom Brady are partnering directly on the search.

TB12 was co-founded by six-time Superbowl champion, Tom Brady, and his body coach, Alex Guerrero. The company was founded on the belief that everyone can benefit from a smarter, more holistic approach to health and wellness. Tom’s functional strength and conditioning principles, innovative recovery practices and commitment to preventing and addressing injuries are the basis for everything TB12 does. The company currently has around 80 employees and plans to grow quickly—and globally—by adding locations and target customer streams throughout the United States and around the world. This is not about being the biggest business but the most functionally effective and positively impactful.

“Tom has been an engaged and focused partner as we have worked through our talent discussions,” says Jason Hanold, CEO of Hanold Associates. “We started discussions before Training Camp began, and he is now focused on football, very accessible and responsive for our nightly check-ins. He is thoughtful, humble, curious, warm and has a great sense of humor and is focused on the mission and positive impact of the company. He is the rare ‘proof of concept’ for the business he founded with Alex.”

The two new Board Directors of TB12 will play a critical role in supporting the company and its executives through growth to greatness. Directors will be crucial in advising and shaping this original service business into an organization that positively impacts more people, transforming the well-being and lives of TB12’s clients. The ideal profile includes diverse executives who have operations leadership expertise in rapidly scaling companies focused on product innovation and eCommerce platforms and direct customer experiences in the health, wellness, nutrition, fitness arenas and adjacent industries. The Board of TB12 will advise company management on the best strategies to build organizational sophistication and scale the company exponentially.

The core of the TB12 program is tailored exercise and wellness programs for each client. Going beyond just workouts, programs also entail hydration, nutrition, recovery and pliability plans to ensure a greater overall wellness. The programs are offered virtually or at one of the three in-person locations in Boston, Foxboro and Tampa Bay. TB12 also hosts and offers webinars where friends and associates of the brand share information on other topics like golf, running, nutrition or weightlifting to help viewers develop a better sense of overall health. For more on TB12, visit the website at tb12sports.com.

About Hanold Associates

Hanold Associates HR & Diversity Executive Search is a retained boutique executive search firm focused on HR and Diversity & Inclusion Officers and Board Directors. Our client list is diverse across industries, geographies and business scenarios, and culture is at the core of everything we do. Our clients include Abercrombie & Fitch, Allstate, American Airlines, Apollo, Big Ten Conference, Biogen, Blackstone, Carnival Corp., ClubCorp, Dick’s Sporting Goods, Domino’s Pizza, eBay, Electronic Arts, Federal Reserve Bank of New York, Fiat-Chrysler, Ford Motor Company, Fossil, Gucci, Kellogg, Kohler, L Catterton, Live Nation Entertainment, Major League Baseball, McDonald’s, Moderna, National Football League, The New York Times, Nike, Northwestern University, Patagonia, REI, Robert F. Kennedy Human Rights, SC Johnson, Tom Brady’s TB12, TPG, Under Armour, Vail Resorts, Wikimedia and Zoom, among others.