PE-Backed Affinitiv Retains Hanold Associates for Chief People Officer Search


PE-backed Affinitiv has retained Hanold Associates for their Chief People Officer search, based in Chicago. Kile Hanold and Lisa Butkus are leading the search.

Trusted by many of the top automotive brands in the world, Affinitiv is the leading marketing technology company that exclusively serves the automotive industry. Its clients include more than 5500 OEM automotive manufacturers and dealerships, both individual and groups. Using proprietary data and advanced analytics to produce, manage, measure and optimize multi-channel communications allows Affinitiv to advertise directly to identified target customers. This drives brand loyalty and increases revenue after sale over time while improving the customer experience. The company also offers software to aid dealerships and streamline their service offerings.

With a strategic investment from CIP Capital – a New York based Private Equity firm with a focus on data driven companies – Affinitiv was founded in 2016 through the merger of four similar automotive companies. Since then, it has remained acquisitive, acquiring 3 additional companies, all focused within the automotive sector. These acquisitions have transformed Affinitiv into a full-service marketing and technology firm, offering clients a single integrated solution and multiple entry points into its proprietary suite of products.

Reporting to the Chief Operating Officer, Adam Meier, the Chief People Officer will be the key leader for all aspects of Human Resources throughout the Affinitiv organization. As the company continues through a period of rapid growth, both organically and through acquisition, this leader will be tasked with developing and refining HR strategies to support the employees and the greater organization.

Hanold Associates is a retained executive search firm focused on HR and Diversity & Inclusion Officers. Our client list is diverse across industries, geographies and business scenarios, and culture is at the core of everything we do. Our clients include the National Football League, Domino’s Pizza, Under Armour, Patagonia, Gucci, Kohler, REI, Live Nation Entertainment, Kellogg, Apollo, Blackstone, TPG, L Catterton, Northwestern University, Electronic Arts, Fiat-Chrysler, Kohler, SC Johnson, eBay, Great Place To Work, Fossil, Vail Resorts, Edward Jones, AbbVie, Carnival Corp., Google, Biogen, Allstate, Bridgestone, Wikimedia, CNA Insurance, Cummins, Tyson, ClubCorp, CDW, Nike, and Ford Motor Company, among others.