Mike’s Hard Lemonade new Head of Human Resources is Tonja Sasser-Bonds, recruited by Hanold Associates. Mayank Parikh and Jason Hanold led the search for this Chicago area-based role.
Tonja Sasser-Bonds joins Mike’s Hard Lemonade from dunnhumby where she was the Head of Learning & Development. Prior to that, she was the Director of Training & Talent Development for Levy Restaurants. As Head of Human Resources at Mike’s Hard Lemonade, Ms. Sasser-Bonds will lead the company’s People Operations function and be responsible for developing and structuring a proactive, responsive and effective team that provides a competitive advantage for the Mark Anthony Group of Companies in the US. She will help the organization develop processes that create and nurture a culture that values excellence and employee development, while it effectively manages change, to position Mark Anthony Group/Mike’s Hard Lemonade as a talent leader in the marketplace.
Mark Anthony Group/Mike’s Hard Lemonade is a fast-paced, privately owned, entrepreneurial consumer products business, operating in the US and Canada. Driven by the continuous quest to create and innovate for its customers, the organization is a practical, execution-oriented and results-focused business with ambitious growth plans over the next five years.
As the 6th largest beer brand in the US and one of the top 10 fastest growing companies in the sector, the organization’s ability to maintain a competitive edge, innovate within the sector and sustain a culture that prioritizes the best idea regardless of role/title, will be critical to its long-term success. The brand continues to grow and innovate and has found success behind new game-changing and class-leading products such as White Claw Hard Seltzer and Cayman Jack Margaritas.
The employees at Mike’s Hard Lemonade are all committed to delivering great results, surprising the market and growing the brand. At the same time, the organization has committed to creating a strong, positive culture where everyone can be trusted to crush it daily, increase the capabilities of their peers and push the company to new heights.