Hanold Associates Recruits Chief HR Officer for Under Armour

Under Armour

Hanold Associates recruits Tchernavia Rocker as the Chief Human Resources Officer for Under Armour.  Jason Hanold, Katie Wolf and Katrina Prospero led the search for the role located in Baltimore, Maryland.

Ms. Rocker joins Under Armour from Harley-Davidson, Inc. where she served as their Chief Human Resources Officer. She will report to the founder and CEO of Under Armour, Kevin Plank, and is responsible for all facets of the people operation and human resources capabilities as a critical member of the executive leadership team. Expected to meaningfully contribute to the strategy and risk management of the company, she is a key partner in enhancing a strong culture based on company mission, vision and core values in anticipating and solving talent-related challenges and in leading a significant HR organization.

‘Tchernavia is an outstanding HR executive who possess the perfect blend of leadership traits, wisdom and experiences with strong cultures, brands and results. Under Armour’s CEO Kevin Plank and Tchernavia have already forged a strong relationship through this fast-moving and diligent process. We expect that she will have a profound and lasting positive impact on Under Armour,’ said Jason Hanold, partner on the search.

Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington, D.C. He spent his time traveling up and down the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. Today, with more than 22 years of providing athletes with the world’s most innovative performance apparel, footwear, and digital solutions to make them better, Plank now oversees a global company of 14,000 employees with total revenues of $5 billion. Athletes who represent Under Armour include Steph Curry, Misty Copeland, Tom Brady and Dwayne “The Rock” Johnson.