Affinitiv Appoints Chief People Officer From Search Led by Hanold Associates


Affinitiv has appointed Tushar Pandit as Chief People Officer. Mr. Pandit will be based at the Affinitiv headquarters in Chicago. Kile Hanold and Lisa Butkus led the search.

Mr. Pandit was previously Vice President, People with Bedrock Detroit.

As Chief People Office with Affinitiv, Mr. Pandit will report to the Chief Operating Officer, Adam Meier, and act as the  key leader for all aspects of Human Resources (HR) throughout the Affinitiv organization. He will be tasked with developing and refining HR strategies to support the employees and the greater organization and serve as a key partner to the executive leadership team at Affinitiv, formulating and implementing strategies to best support the growth of the business.

Affinitiv is the leading marketing technology company that exclusively serves the automotive industry and is trusted globally by top automotive brands. Its clients include more than 5500 OEM automotive manufacturers and dealerships, both individual and groups. Affinitiv uses proprietary data and advanced analytics to produce, manage, measure and optimize multi-channel communications. The company also offers software to aid dealerships and streamline their service offerings.

With a strategic investment from CIP Capital—a New York based private equity firm with a focus on data driven companies—the company was founded in 2016 through the merger of four similar automotive companies. Since then, it has remained acquisitive, acquiring three additional companies, all focused within the automotive sector. The company has 800 employees and approximately $200M in revenue.

Hanold Associates is the leading retained boutique executive search firm focused on HR and Diversity & Inclusion Officers. Our client list is diverse across industries, geographies and business scenarios, and culture is at the core of everything we do. Our clients include the National Football League, Domino’s Pizza, Under Armour, Patagonia, Gucci, Kohler, REI, Live Nation Entertainment, Dick’s Sporting Goods, Major League Baseball, Kellogg, Apollo, Blackstone, TPG, L Catterton, Northwestern University, Electronic Arts, Fiat-Chrysler, Kohler, SC Johnson, eBay, Great Place To Work, Fossil, Vail Resorts, Edward Jones, AbbVie, Carnival Corp., Google, Biogen, Allstate, Bridgestone, Wikimedia, CNA Insurance, Cummins, Tyson, ClubCorp, CDW, Nike, Robert F. Kennedy Human Rights and Ford Motor Company, among others.